A legacy of courage to enter the moral conflict.
“Whiteclay: An American Tragedy”
A limited number of paperback editions and a small number of heirloom/presentation hardcover copies of John’s book are available.
A portion of all sales will be given by the publisher to promote indigenous wellness services in and around Whiteclay, Nebraska.
Orders for either edition of John’s book can be personally inscribed by his wife and son at no additional charge.
Sober Indian | Dangerous Indian is a documentary that chronicles the lives of four Lakota men living on the streets of Whiteclay, Nebraska, in the Summer 2013. Whiteclay was an unincorporated town with 12 residents and four beer stores that were selling 3.5 + million cans of beer per year, primarily to the residents of the Pine Ridge Indian Reservation. Pine Ridge was a dry reservation in South Dakota, located less than 300 yards from the unincorporated town of Whiteclay.
Over the next three years, the documentary would be screened throughout the United States, from Stanford University to Georgetown University, and in recovery film festivals in New York City, San Francisco, and Cape Town, South Africa. Native American activist Frank LaMere and John Maisch attended many of these screenings. All of these events were important, but none more so than those that occurred on university campuses and churches across the State of Nebraska. The film would never be nominated for any cinematic awards, but it helped stir the hearts of Nebraskans to finally act.
On April 19, 2017, the Nebraska Liquor Control Commission voted unanimously to deny the renewal of all four beer licenses in Whiteclay. By sharing their struggles with addiction, these four Lakota men introduced the world to the impact that these exploitative beer sales were having on the families of those who lived in Pine Ridge.
Behind the Scenes
Learn more about Whiteclay’s history, the business ethics behind Whiteclay’s beer sales, and the grassroots activism that led to the closure of Whiteclay’s beer stores
Whiteclay in the News
The unincorporated town of Whiteclay, Nebraska, once labeled the “Skid Row of the Plains” by local journalists, is no longer allowed to serve beer. But Whiteclay activists continue to advocate for increased enforcement efforts to curb bootlegging and a cold-case unit to investigate Whiteclay’s unsolved murders.
Whiteclay, Nebraska, before the Nebraska Liquor Control Commission voted to close the stores effective April 30, 2017.
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Dr. John A. Maisch Endowed Memorial Scholarship for Social Impact
The Dr. John A. Maisch Endowed Memorial Scholarship for Social Impact aims to award tuition assistance to a deserving undergraduate student at UCO.
Lexie LaMere Scholarship for Social Justice
The Lexie LaMere Scholarship for Social Justice supports a recipient who is committed to promoting equality and social justice issues and is intended to strengthen Native American social, cultural, and/or historical awareness.